From the moment I laid my hands on a snowmobile at the age of 5, I was hooked into the exhilarating life of motorsports.

My parents saw the fire in my eyes and my brother Josh's, and they did everything they could to support our passion.

To make ends meet, they took a leap of faith and bought a struggling snowmobile dealership nearby. Little did we know, this decision would be the catalyst for my journey into the world of marketing.

As I pursued my snowmobiling career, I unknowingly became a marketing powerhouse. Our racing adventures and family trips became walking billboards, showcasing the dealership and attracting sponsors left and right.

But life threw a curveball, and injuries forced me to rethink my path. I couldn't give up on my passion, though, and I discovered a way to support it without sacrificing my freedom.

I dived deep into marketing, learning the ropes from the best underground marketers in the world that advise the biggest personal brands out there.

Now, I'm here to share my expertise to help others grow, and to drive STOKE to motorsports, together.

-Aaron Fraser